Degree in marketing and ex CEO for 30 years, has in his blood the Savoir faire of a creative director.

Through his entrepreneurial capacity, his methodical and linear work, it is the link between creativity and the methodology of our company.

An expert in the rules of etiquette, art of service and with a special charisma, Luis is responsible for developing the design plan, and for overseeing the development of all creative content and the entire creative process itself. He can perfectly bring any project to life. With a commitment to excellent customer service and passion for encouragement, Luis is an invaluable resource for our team. His design ethos is one of understated elegance, effortless luxury and artful refinement, and it is never overdone. He speaks in six languages, being those Portuguese, English, French, Italian, Spanish and German.